FreshChoice and Crusaders Unite to Strengthen Fan Connections

The Crusaders are proud to welcome FreshChoice Supermarkets as a new partner. This new partnership is all about strengthening the bond between our team and the people who make our region special. 

FreshChoice has always stood for local. With stores owned and operated by people who live in the communities they serve, their commitment to grassroots initiatives and regional causes makes this partnership a natural fit.  

It brings together two organisations built on belief, connection and heart. 

Crusaders CEO Colin Mansbridge says the alignment was clear from the start. 

“FreshChoice is deeply embedded in the communities we represent. Their values align perfectly with ours: supporting locals, celebrating connection and giving back. We’re thrilled to have them on board as we prepare for a new era at One New Zealand Stadium.” 

Fans can expect FreshChoice to play a key role in exciting activations at our new home. From giveaways to shared experiences, they’ll be creating moments that bring supporters closer to the team. 

FreshChoice Executive General Manager Tim Cartwright says the partnership is about more than just rugby. 

“We’re proud to partner with the Crusaders, a team that represents excellence and heart. Our stores have always been about more than just groceries, they’re about people.  

“This partnership allows us to connect with fans in meaningful ways and continue our mission of giving back to the communities we serve.” 

FreshChoice is also backing local charities and youth programmes across the Crusaders region, showing real heart for the people who make our communities thrive. 

As we count down to the 2026 season, this partnership promises to deliver more than just rugby. It’s about building stronger communities, together.